The mobile app market is growing every day and the number of apps is reaching its peak as you read this. With over millions of app in the app stores, it has been the greatest challenge for a new app developer to get the app visible to their targeted customers. Using various kind of marketing strategy wouldn’t help to get your app to the top but using the right one would. Any marketing strategy will have its own series of events to bring success to your app, employing the right strategy and practicing it is the real challenge.
ASO (App Store Optimization) is one such marketing strategy that has helped app developers to grow their app. ASO has given a lot of fruitful results as it is considered as the best strategy which works for both new apps and the old ones.
What is ASO?
App Store Optimization in short – ASO, is the process that helps in increasing the visibility of an app in order to reach a higher targeted audience. ASO also works on optimizing app store listing elements to increase the conversion rate and ranking of a particular app in the app stores. Services provided by App store optimization tools are the best kind of services nowadays in helping an app reach the top.
Here are a few advantages of App Store Optimization:
Increased Visibility
When your app is new, the potential users in the app stores will have very little knowledge about your app. In order to get your first set of downloads, the first step you should take is to find everything you can to improve the app’s visibility. When your app is more visible, the increasing traffic will transform into potential downloads. As the download numbers increases, it will help your app to remain at the top and visible higher up the category rankings.
Improved Keyword Ranking
Application store improvement is a brilliant app marketing process for the both iOS and Android apps. There are various applications that are similar in the market and positioned at the best in view of their improved online visibility utilizing streamlining apparatuses. Best app store optimization services Watchword streamlining is the best trap that can be utilized to expand the visibility of your application and you should utilize this to help your application rank at the highest point of query items in the application stores.
Optimizing Your App Store Listing
When a user visits your app via some search be it your website or other websites where you have added your app link as an advertisement. And when they click on the particular link, it is usually directed to the desired app store link the user have clicked on. The next thing they see is your app page. You must optimize your app page to have a better impression from the user because the first impression lasts long. When a user visits your app via some search be it your website or other websites where you have added your app link as an advertisement. And when they click on the particular link, it is usually directed to the desired app store link the user have clicked on. The next thing they see is your app page. You must optimize your app page to have a better impression from the user because the first impression lasts long.
Here are a few factors that influence your app store listing:
- App Icon: Your app icon is the first and foremost factor that user see and remember your product by. Have a well-designed and creative icon that represents your app. It is not important that your icon must be relevant to your app’s functions, you must have an attractive icon that is appealing enough for a user to have a look on your app.
- App Title: Next comes, your app name. Try to make it as catchy as possible and easy to understand. Remember that your app name should not be changed every now and then. So, make sure to have a proper name, test it before you launch the app and stick with it. You can add keywords into your app title, keywords in the title will have more weight on ranking in the search results. Be careful while adding keywords, add a maximum of 2 highly potential keywords.
- Description: App stores allow you to add a few details about your app in the description, this field is where you try to sell your app to the visitors by your compelling descriptive words. Be very clear and have authentic content which is engaging to the user. Make sure they have clear cut information about your app. You can have all the potential keywords in the description, but make sure not to stuff in more keywords. Add only those have higher traffic to your app. You can use various tools available online to research your keywords.
Practicing ASO will help your app climb up the ladder, but remember, it is a never-ending process. Even when your app is at the top, it requires optimization. An interactive ASO program from top ASO services India will improve the organic discoverability, and increase the number of downloads.
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